Sell the Metric They Own, Not Generic Efficiency
Every stakeholder buys a different outcome from the same operational project — the CFO buys cost reduction, the plant manager buys throughput, and quality buys defect rates. Pitching 'efficiency' to everyone is pitching to no one. Map the P&L line each stakeholder owns, then sell them the number that moves it.
“We see this kill good projects constantly — a 25% throughput improvement dies in committee because someone pitched it as 'operational efficiency' instead of '$400K in recovered capacity' to the CFO.”
Every stakeholder buys a different outcome from the same operational project — the CFO buys cost reduction, the plant manager buys throughput, and quality buys defect rates. Pitching 'efficiency' to everyone is pitching to no one. Map the P&L line each stakeholder owns, then sell them the number that moves it.
From the Source
"If you try to sell to everyone the exact same way, you'll end up selling to no one."
— How to sell to ANYONE
Key Takeaways
- 01CFOs respond to cost-per-unit reduction; Operations responds to throughput gains; Quality responds to defect rate drops
- 02A single AI deployment can generate 3-5 different business cases for 3-5 different budget owners
- 03Generic 'this will make us more efficient' pitches have a near-zero approval rate
- 04Time is currency for executives — 20% faster cycle time sells better than 'improved workflow'
- 05Internal project selling follows the same rules as external sales: know your buyer's primary KPI
Watch the Source
How to sell to ANYONE
Source
How to sell to ANYONE
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Extracted and verified via Adversarial AI Pipeline
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